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READS™ Ranks

   

The RabbitEars Area Designation System (READS™) is the ranking system utilized by RabbitEars to rank television markets. It was implemented out of caution after Nielsen sent a Cease and Desist letter to Wikipedia over their own use of the Nielsen DMA system.

Click here to see a map of all the markets in the US.

RankMarket NameTotal Population 
1New York City, New York19,302,889
2Los Angeles, California17,206,901
(2)(Ridgecrest, California)(38,159)
(2)(Twentynine Palms, California)(0)
3Chicago, Illinois9,665,041
4Philadelphia, Pennsylvania8,271,909
5Dallas/Fort Worth, Texas6,708,057
6Houston, Texas6,188,913
7San Francisco, California6,094,042
(7)(Fort Bragg, California)(84,717)
8Atlanta, Georgia5,926,676
9Boston, Massachusetts5,496,037
10Washington, District of Columbia5,392,997
11Sacramento, California4,711,961
12Detroit, Michigan4,586,278
13Seattle, Washington4,346,067
(13)(Grays River, Washington)(61,937)
14Minneapolis, Minnesota3,778,678
(14)(Rural Minnesota)(291,968)
(14)(Alexandria, Minnesota)(89,386)
(14)(Willmar, Minneapolis)(65,449)
(14)(Granite Falls, Minnesota)(60,846)
(14)(Olivia, Minnesota)(0)
(14)(Redwood Falls, Minnesota)(0)
15Phoenix, Arizona4,180,815
(15)(Prescott-Cottonwood, Arizona)(0)
16Tampa, Florida3,941,143
17Miami, Florida3,825,146
18San Juan, Puerto Rico2,394,968
(18)(Ponce, Puerto Rico)(698,050)
(18)(Mayaguez, Puerto Rico)(632,771)
19Denver, Colorado3,335,576
(19)(Steamboat Springs, Colorado)(193,371)
(19)(Sterling, Colorado)(61,658)
(19)(Crested Butte, Colorado)(9,273)
(19)(Gunnison, Colorado)(5,854)
(19)(Sargents, Colorado)(150)
(19)(Pitkin, Colorado)(66)
(19)(Sapinero, Colorado)(14)
(19)(Jacks Cabin, Colorado)(0)
(19)(Parlin, Colorado)(0)
20Orlando, Florida3,482,945
21Cleveland, Ohio3,434,300
22San Diego, California3,094,451
23St. Louis, Missouri3,022,373
24Portland, Oregon2,740,411
(24)(The Dalles, Oregon)(73,060)
(24)(Tillamook, Oregon)(71,284)
25Indianapolis, Indiana2,882,010
26Charlotte, North Carolina2,850,975
27Hartford, Connecticut2,798,763
28Salt Lake City, Utah2,187,373
(28)(St. George, Utah)(109,317)
(28)(Logan, Utah)(107,895)
(28)(Cedar City, Utah)(41,843)
(28)(Vernal, Utah)(37,260)
(28)(Kanab, Utah)(24,772)
(28)(Park City, Utah)(24,577)
(28)(Richfield, Utah)(21,233)
(28)(Mink Creek, Idaho)(19,863)
(28)(Price, Utah)(18,994)
(28)(Heber, Utah)(17,581)
(28)(Toquerville, Utah)(16,534)
(28)(Huntsville, Utah)(14,682)
(28)(Manti, Utah)(13,879)
(28)(Blanding, Utah)(12,456)
(28)(Duchesne, Utah)(10,842)
(28)(Roosevelt, Utah)(9,618)
(28)(Orangeville, Utah)(7,947)
(28)(Laketown, Utah)(6,977)
(28)(Nephi, Utah)(6,936)
(28)(Morgan, Utah)(6,601)
(28)(Mount Pleasant, Utah)(5,495)
(28)(Samak, Utah)(5,330)
(28)(Delta/Oak City, Utah)(5,303)
(28)(Enterprise, Utah)(4,240)
(28)(Virgin, Utah)(4,060)
(28)(Kamas, Utah)(3,881)
(28)(Henefer, Utah)(3,690)
(28)(Fillmore, Utah)(3,597)
(28)(Milford, Utah)(3,517)
(28)(Parowan, Utah)(3,438)
(28)(Hildale, Utah)(3,427)
(28)(Beaver, Utah)(3,112)
(28)(Garrison, Utah)(3,012)
(28)(Fountain Green, Utah)(2,796)
(28)(Helper, Utah)(2,381)
(28)(Emery, Utah)(2,077)
(28)(Coalville, Utah)(1,970)
(28)(Loa/Torrey, Utah)(1,675)
(28)(Panguitch, Utah)(1,520)
(28)(Bluff, Utah)(1,500)
(28)(Boulder, Utah)(1,475)
(28)(Randolph, Utah)(1,273)
(28)(Kingston, Utah)(1,148)
(28)(Hanksville, Utah)(1,103)
(28)(Orderville, Utah)(958)
(28)(Green River, Utah)(952)
(28)(Rural Juab, Utah)(841)
(28)(Oljeto, Utah)(828)
(28)(Escalante, Utah)(797)
(28)(Rockville, Utah)(774)
(28)(Henrieville, Utah)(760)
(28)(Manila, Utah)(749)
(28)(Kanarraville, Utah)(562)
(28)(Marysvale, Utah)(408)
(28)(Wanship, Utah)(400)
(28)(Tropic, Utah)(365)
(28)(Navajo Mountain, Utah)(360)
(28)(Leamington, Utah)(332)
(28)(Koosharem, Utah)(327)
(28)(Scipio, Utah)(327)
(28)(Tabonia, Utah)(171)
(28)(Hatch, Utah)(133)
(28)(Antimony, Utah)(122)
(28)(Alton, Utah)(119)
(28)(Cedar Canyon, Utah)(83)
(28)(Scofield, Utah)(28)
(28)(Garfield, Utah)(0)
(28)(Fruitland, Utah)(0)
(28)(Wendover, Utah)(0)
(28)(Long Valley Junction, Utah)(0)
(28)(Fishlake Resort, Utah)(0)
29Baltimore, Maryland2,783,874
30Raleigh, North Carolina2,719,261
31San Antonio, Texas2,419,176
(31)(Del Rio, Texas)(0)
32Pittsburgh, Pennsylvania2,401,550
33Kansas City, Missouri2,358,840
34Nashville, Tennessee2,308,223
35Greenville, South Carolina2,291,665
(35)(Western North Carolina)(0)
36Columbus, Ohio2,272,822
37West Palm Beach, Florida2,252,857
38Cincinnati, Ohio2,173,669
39Las Vegas, Nevada2,033,423
(39)(Laughlin, Nevada)(65,277)
(39)(Pahrump, Nevada)(38,260)
(39)(Moapa Valley, Nevada)(29,521)
40Providence, Rhode Island2,009,359
41Milwaukee, Wisconsin1,973,157
42Fresno, California1,958,847
43Norfolk, Virginia1,920,463
(43)(Eastern Shore, Virginia)(29,415)
44Grand Rapids, Michigan1,870,742
45Albany, New York1,830,733
46Birmingham, Alabama1,811,285
47Harrisburg, Pennsylvania1,781,046
48Austin, Texas1,700,382
49Louisville, Kentucky1,699,777
50Oklahoma City, Oklahoma1,616,937
(50)(Elk City, Oklahoma)(30,655)
(50)(Weatherford, Oklahoma)(29,976)
(50)(Sayre, Oklahoma)(10,170)
(50)(Hollis, Oklahoma)(2,922)
51Memphis, Tennessee1,674,817
52Greensboro, North Carolina1,616,921
53Jacksonville, Florida1,575,739
54Buffalo, New York1,570,226
55Scranton, Pennsylvania1,514,036
(55)(Williamsport, Pennsylvania)(49,963)
56Fort Myers, Florida1,481,945
57Richmond, Virginia1,452,932
58Dayton, Ohio1,431,057
59New Orleans, Louisiana1,370,384
60Mobile, Alabama1,361,161
61Honolulu, Hawaii981,130
(61)(Wailuku, Hawaii)(194,545)
(61)(Hilo, Hawaii)(117,535)
(61)(Lihue, Hawaii)(67,091)
62Albuquerque, New Mexico1,138,484
(62)(Northern New Mexico)(56,434)
(62)(Thoreau, New Mexico)(35,271)
(62)(Gallup, New Mexico)(26,787)
(62)(Grants, New Mexico)(26,073)
(62)(Las Vegas, New Mexico)(25,006)
(62)(Socorro, New Mexico)(16,822)
(62)(Truth or Consequences, New Mexico)(13,155)
63Tulsa, Oklahoma1,316,402
64Little Rock, Arkansas1,307,603
65Knoxville, Tennessee1,284,017
66Flint, Michigan1,274,626
67Harlingen, Texas1,266,952
68Roanoke, Virginia1,201,929
69Huntsville, Alabama1,188,726
70Tucson, Arizona1,179,690
71Baton Rouge, Louisiana1,155,922
72Portland, Maine1,092,891
73Madison, Wisconsin1,075,893
74El Paso, Texas1,036,579
(74)(Alamogordo, New Mexico)(34,000)
75Green Bay, Wisconsin1,055,988
76Des Moines, Iowa1,049,802
77Chattanooga, Tennessee1,048,976
78Toledo, Ohio1,040,454
79Columbia, South Carolina1,034,347
80Spokane, Washington837,303
(80)(Wenatchee, Washington)(113,921)
(80)(Tonasket, Washington)(36,180)
(80)(Troy, Montana)(16,700)
(80)(Bonners Ferry, Idaho)(10,972)
(80)(Coolin, Idaho)(9,810)
81Syracuse, New York1,008,605
82Omaha, Nebraska1,007,558
83Springfield, Missouri998,341
84Huntington, West Virginia983,192
85Colorado Springs, Colorado930,722
(85)(Trinidad, Colorado)(21,768)
(85)(Lamar, Colorado)(19,213)
(85)(Cheyenne Wells, Colorado)(0)
86Rochester, New York971,192
87South Bend, Indiana964,950
88Tyler, Texas956,281
89Champaign, Illinois948,217
90Paducah, Kentucky947,614
91Johnstown, Pennsylvania939,750
92Springfield, Massachusetts936,662
93Shreveport, Louisiana936,382
94Fort Smith, Arkansas932,573
95Myrtle Beach, South Carolina920,423
96Lexington, Kentucky912,571
97Waco, Texas912,245
98Savannah, Georgia909,173
99Cedar Rapids, Iowa906,648
100Johnson City, Tennessee892,082
101Gainesville, Florida883,969
102Monterey, California858,364
103Greenville, North Carolina855,175
104Tallahassee, Florida834,423
105Wichita, Kansas811,869
106Fort Wayne, Indiana800,357
107Davenport, Iowa799,322
108Youngstown, Ohio792,590
109Charleston, South Carolina791,128
110Jackson, Mississippi784,362
111Lansing, Michigan760,640
112Bakersfield, California759,526
113Evansville, Indiana755,705
114Augusta, Georgia747,203
115Lafayette, Louisiana724,184
116Santa Barbara, California723,864
117Boise, Idaho698,861
(117)(Lake Cascade, Idaho)(18,948)
(117)(Garden Valley, Idaho)(4,621)
118Salisbury, Maryland721,521
119Hagerstown, Maryland714,083
120Tupelo, Mississippi710,326
121Northern Arizona564,971
(121)(Lake Havasu City, Arizona)(59,895)
(121)(Kingman, Arizona)(50,606)
(121)(Peach Springs, Arizona)(16,428)
(121)(Globe, Arizona)(2,230)
(121)(Dolan Springs, Arizona)(2,033)
(121)(Meadview, Arizona)(1,226)
(121)(Chloride, Arizona)(271)
122Macon, Georgia686,790
123Peoria, Illinois684,131
124Eugene, Oregon512,540
(124)(Roseburg, Oregon)(83,851)
(124)(Coos Bay, Oregon)(67,138)
(124)(Florence, Oregon)(9,769)
(124)(Cottage Grove, Oregon)(9,686)
(124)(London Springs, Oregon)(0)
125Reno, Nevada449,422
(125)(Carson City, Nevada)(174,804)
(125)(Susanville, California)(32,717)
(125)(Mammoth Lakes, California)(25,425)
126Eau Claire, Wisconsin670,646
127Columbus, Georgia656,253
128Montgomery, Alabama625,015
129Burlington, Vermont593,344
130Beaumont, Texas574,096
131Jefferson City, Missouri563,282
132Corpus Christi, Texas556,340
133Erie, Pennsylvania551,044
134Fargo, North Dakota363,960
(134)(Grand Forks, North Dakota)(165,231)
(134)(Roseau, Minnesota)(13,697)
(134)(Williams, Minnesota)(5,977)
135Monroe, Louisiana544,222
136Palm Springs, California540,813
137Topeka, Kansas539,576
138Traverse City, Michigan529,649
139Rockford, Illinois527,393
140Wheeling, West Virginia526,514
141Eastern Kentucky525,433
142Rural Vermont510,653
143Wausau, Wisconsin502,851
144Clarksburg, West Virginia494,299
145Anchorage, Alaska487,764
(145)(Kenai Penninsula, Alaska)(0)
146Biloxi, Mississippi481,314
147Joplin, Missouri470,330
148Sioux City, Iowa463,704
149Terre Haute, Indiana462,228
150Rochester, Minnesota459,524
151Lincoln, Nebraska458,862
152Wilmington, North Carolina447,348
153Odessa, Texas445,313
154Amarillo, Texas358,339
(154)(Guymon, Oklahoma)(18,284)
(154)(Canadian, Texas)(14,427)
(154)(Clayton, New Mexico)(7,207)
(154)(Tulia, Texas)(7,139)
(154)(Wheeler, Texas)(7,117)
(154)(Childress, Texas)(7,041)
(154)(Gruver, Texas)(6,630)
(154)(Clarendon, Texas)(3,348)
(154)(Memphis, Texas)(3,261)
(154)(Wellington, Texas)(3,057)
(154)(Follett, Texas)(2,905)
(154)(Turkey, Texas)(2,058)
(154)(Perryton, Texas)(0)
155Sherman, Texas430,434
156Wichita Falls, Texas389,122
(156)(Altus, Oklahoma)(31,318)
(156)(Quanah, Texas)(6,980)
157Lubbock, Texas421,516
158Kennewick, Washington420,232
(158)(Milton, Oregon)(0)
159Yuma, Arizona416,642
160Binghamton, New York401,494
161Jackson, Tennessee398,819
162Sioux Falls, South Dakota398,355
163Harrisonburg, Virginia369,557
(163)(Moorefield, West Virginia)(16,221)
164Bluefield, West Virginia381,909
165Utica, New York372,939
166Idaho Falls, Idaho322,287
(166)(Soda Springs, Idaho)(24,518)
(166)(Salmon, Idaho)(11,719)
(166)(Holbrook, Idaho)(2,358)
(166)(Malad City, Idaho)(2,340)
167Medford, Oregon358,075
168Bangor, Maine356,170
169Albany, Georgia352,689
170Bowling Green, Kentucky350,902
171Panama City, Florida344,500
172Missoula, Montana167,386
(172)(Kalispell, Montana)(133,317)
(172)(Thompson Falls, Montana)(9,045)
(172)(Plains, Montana)(1,294)
173Abilene, Texas310,968
174Alexandria, Louisiana310,538
175Charlottesville, Virginia307,633
176Hattiesburg, Mississippi307,536
177Duluth, Minnesota293,975
178Jonesboro, Arkansas293,914
179Grand Junction, Colorado261,111
(179)(Aspen, Colorado)(17,011)
(179)(Basalt, Colorado)(14,487)
(179)(Redstone, Colorado)(130)
(179)(Thomasville, Colorado)(7)
(179)(Carbondale, Colorado)(0)
180Yakima, Washington248,701
(180)(Ellensburg, Washington)(40,774)
181Lima, Ohio286,589
182Cape May, New Jersey282,347
183Dothan, Alabama280,015
184Grand Island, Nebraska279,118
185Quincy, Illinois270,649
186Laredo, Texas264,044
187Chico, California278,915
(187)(Redding, California)(249,665)
188Meridian, Mississippi248,987
189Greenwood, Mississippi246,508
190Bryan, Texas244,922
191Mankato, Minnesota150,359
(191)(Jackson, Minnesota)(48,801)
(191)(Frost, Minnesota)(40,003)
192Parkersburg, West Virginia232,063
193Marquette, Michigan230,073
194Hays, Kansas227,116
195Elmira, New York226,624
196Rapid City, South Dakota216,637
197Bend, Oregon213,900
198Billings, Montana199,270
(198)(Bridger, Montana)(10,320)
(198)(Harlowton, Montana)(0)
(198)(White Sulphur Springs, Montana)(0)
199Farmington, New Mexico131,502
(199)(Durango, Colorado)(51,521)
(199)(Cortez, Colorado)(24,599)
(199)(Dolores, Colorado)(936)
(199)(Hesperus, Colorado)(0)
(199)(Ismay, Colorado)(0)
(199)(Weber Canyon, Colorado)(0)
200Roswell, New Mexico191,661
201Northeastern South Dakota187,411
202Twin Falls, Idaho185,602
(202)(Hagerman, Idaho)(1,190)
204Victoria, Texas175,504
205Eureka, California171,383
206San Angelo, Texas167,522
207Watertown, New York162,494
208Great Falls, Montana139,547
(208)(Toole, Montana)(20,432)
209Pullman, Washington158,418
(209)(Juliaetta, Idaho)(882)
210Garden City, Kansas156,386
211Hibbing, Minnesota147,417
212Zanesville, Ohio142,674
213Ottumwa, Iowa141,242
214Mansfield, Ohio140,647
215Cheyenne, Wyoming135,643
216Bismarck, North Dakota134,137
217Klamath Falls, Oregon128,709
218Fairbanks, Alaska128,058
219Scottsbluff, Nebraska112,673
220Minot, North Dakota112,015
221Bozeman, Montana109,791
222Alpena, Michigan105,950
223Silver City, New Mexico54,628
(223)(Lordsburg, New Mexico)(48,819)
224Norwood, New York94,056
225Clovis, New Mexico92,450
(225)(Tucumcari, New Mexico)(0)
226Lander, Wyoming184,733
(226)(Casper, Wyoming)(89,368)
(226)(Northern Wyoming)(0)
(226)(Shoshoni, Wyoming)(0)
(226)(Southwestern Wyoming)(0)
(226)(Rawlins, Wyoming)(0)
227Elko, Nevada31,472
(227)(Winnemucca, Nevada)(22,303)
(227)(Wells, Nevada)(12,830)
(227)(Hawthorne, Nevada)(4,617)
(227)(Battle Mountain, Nevada)(4,064)
(227)(Austin, Nevada)(3,125)
(227)(Carlin, Nevada)(2,368)
(227)(Lovelock, Nevada)(1,894)
(227)(Mina, Nevada)(424)
228Sault Ste. Marie, Michigan82,220
229Sheridan, Wyoming82,148
230North Platte, Nebraska78,634
231Presque Isle, Maine71,870
232Butte, Montana69,583
233Helena, Montana68,907
(233)(Townsend, Montana)(0)
234Montrose, Colorado68,353
235Williston, North Dakota46,383
(235)(Glasgow, Montana)(16,884)
236Goodland, Kansas61,093
237Western Oklahoma57,110
238Key West, Florida46,940
239La Grande, Oregon46,465
240Pierre, South Dakota42,465
241Dickinson, North Dakota39,203
242Juneau, Alaska36,441
243Sitka/Ketchikan, Alaska34,561
244Saint John, New Brunswick32,856
245Jackson, Wyoming31,464
246Central Nevada22,597
247Glendive, Montana17,307
901Toronto and Hamilton, Ontario0
902Montreal, Quebec0
903Vancouver, British Columbia273,999
(903)(Kelowna, British Columbia)(0)
(903)(Victoria, British Columbia)(0)
(903)(Logan Lakes, British Columbia)(0)
904Ottawa, Ontario0
905Edmonton, Alberta0
906Calgary, Alberta0
907Quebec City, Quebec0
908Winnipeg, Manitoba13,353
909London, Ontario0
910Halifax, Nova Scotia0
911Moncton, New Brunswick0
912Sherbrooke, Quebec0
913Saskatoon, Saskatchewan0
914Trois-Riviere, Quebec0
915Regina, Saskatchewan0
916Peterborough, Ontario0
917Charlottetown, Prince Edward Island0
918Trois-Pistoles, Quebec0
(918)(Baie-Saint-Paul, Quebec)(0)
(918)(Cabano, Quebec)(0)
(918)(Riviere-du-Loup, Quebec)(0)
919Thunder Bay, Ontario0
920Lethbridge, Alberta0
921Fort Frances, Ontario0
922Wawa, Ontario0
(922)(St. John's, Newfoundland and Labrador)(0)
923Saguenay, Quebec0
924Lloydminster, Alberta and Saskatchewan0
(924)(Vacant Canadian Allocations)(0)
925Sept-Iles, Quebec0
(925)(Rimouski, Quebec)(0)
926Gaspesie, Quebec0
927Val d'Or, Quebec0
(927)(Rouyn-Noranda, Quebec)(0)
928Yellowknife, Northwest Territories0
929Northeastern Ontario0
998Monterrey, Nuevo Leon 
998Ensenada, Baja Norte 
999Pago Pago, American Samoa 
999Test Market, Demo 
999United States Virgin Islands 
999Agana, Guam 
 
Total Population:312,406,817

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