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Market Demographics

73 Madison, Wisconsin

SEX AND AGE
Measurement: Total population
Total	1,075,893
Under 5 years	65,839
5 to 9 years	67,424
10 to 14 years	67,449
15 to 19 years	73,729
20 to 24 years	81,998
25 to 29 years	76,616
30 to 34 years	70,628
35 to 39 years	67,943
40 to 44 years	72,148
45 to 49 years	81,207
50 to 54 years	80,303
55 to 59 years	72,810
60 to 64 years	59,011
65 to 69 years	42,026
70 to 74 years	31,345
75 to 79 years	24,746
80 to 84 years	20,135
85 years and over	20,536
Male	537,681
Under 5 years	33,968
5 to 9 years	34,529
10 to 14 years	34,396
15 to 19 years	37,632
20 to 24 years	42,137
25 to 29 years	39,710
30 to 34 years	36,479
35 to 39 years	34,781
40 to 44 years	36,694
45 to 49 years	40,586
50 to 54 years	40,305
55 to 59 years	36,433
60 to 64 years	29,150
65 to 69 years	20,316
70 to 74 years	14,829
75 to 79 years	10,964
80 to 84 years	8,195
85 years and over	6,577
Female	538,212
Under 5 years	31,871
5 to 9 years	32,895
10 to 14 years	33,053
15 to 19 years	36,097
20 to 24 years	39,861
25 to 29 years	36,906
30 to 34 years	34,149
35 to 39 years	33,162
40 to 44 years	35,454
45 to 49 years	40,621
50 to 54 years	39,998
55 to 59 years	36,377
60 to 64 years	29,861
65 to 69 years	21,710
70 to 74 years	16,516
75 to 79 years	13,782
80 to 84 years	11,940
85 years and over	13,959
SEX FOR THE POPULATION 16 YEARS AND OVER
Measurement: Population 16 years and over
Total	861,651
Male	427,833
Female	433,818
SEX FOR THE POPULATION 18 YEARS AND OVER
Measurement: Population 18 years and over
Total	833,755
Male	413,560
Female	420,195
SEX FOR THE POPULATION 21 YEARS AND OVER
Measurement: Population 21 years and over
Total	783,954
Male	388,204
Female	395,750
SEX FOR THE POPULATION 62 YEARS AND OVER
Measurement: Population 62 years and over
Total	172,390
Male	77,370
Female	95,020
SEX FOR THE POPULATION 65 YEARS AND OVER
Measurement: Population 65 years and over
Total	138,788
Male	60,881
Female	77,907
RACE
Measurement: Total population
Total	1,075,893
Population of one race	1,056,586
White	968,741
Black or African American	32,821
American Indian and Alaska Native	4,615
Asian	26,963
Asian Indian	5,250
Chinese	7,074
Filipino	1,555
Japanese	789
Korean	2,838
Vietnamese	1,072
Other Asian	8,385
Native Hawaiian and Other Pacific Islander	325
Native Hawaiian and Other Pacific Islander	133
Guamanian or Chamorro	66
Samoan	28
Other Pacific Islander	98
Some Other Race	23,121
Population of Two or More Races	19,307
White; American Indian and Alaska Native	3,224
White; Asian	4,000
White; Black or African American	6,720
White; Some Other Race	2,403
RACE (TOTAL RACES TALLIED)
Measurement: Total races tallied
White alone or in combination with one or more other races	986,562
Black or African American alone or in combination with one or more other races	41,369
American Indian and Alaska Native alone or in combination with one or more other races	9,347
Asian alone or in combination with one or more other races	32,038
Native Hawaiian and Other Pacific Islander alone or in combination with one or more other races	906
Some Other Race alone or in combination with one or more other races	26,414
HISPANIC OR LATINO BY SPECIFIC ORIGIN
Measurement: Total population
Total	1,075,893
Hispanic or Latino (of any race)	56,129
Mexican	42,382
Puerto Rican	3,200
Cuban	729
Other Hispanic or Latino	9,818
Not Hispanic or Latino	1,019,764
HISPANIC OR LATINO AND RACE
Measurement: Total population
Total	1,075,893
Hispanic or Latino	56,129
White alone	27,999
Black or African American alone	929
American Indian and Alaska Native alone	827
Asian alone	211
Native Hawaiian and Other Pacific Islander alone	42
Some Other Race alone	22,226
Two or More Races	3,895
Not Hispanic or Latino	1,019,764
White alone	940,742
Black or African American alone	31,892
American Indian and Alaska Native alone	3,788
Asian alone	26,752
Native Hawaiian and Other Pacific Islander alone	283
Some Other Race alone	895
Two or More Races	15,412
RELATIONSHIP
Measurement: Total population
Total	1,075,893
In households	1,044,494
Householder	436,688
Spouse	215,479
Child	281,978
Own child under 18 years	224,286
Other relatives	33,026
Under 18 years	12,010
65 years and over	4,801
Nonrelatives	77,323
Under 18 years	4,948
65 years and over	2,423
Unmarried partner	33,752
In group quarters	31,399
Institutionalized population	14,339
Male	9,926
Female	4,413
Noninstitutionalized population	17,060
Male	8,544
Female	8,516
HOUSEHOLDS BY TYPE
Measurement: Households
Total	436,688
Family households (families)	272,718
With own children under 18 years	120,525
Husband-wife family	215,479
With own children under 18 years	85,288
Male householder, no wife present	18,952
With own children under 18 years	10,966
Female householder, no husband present	38,287
With own children under 18 years	24,271
Nonfamily households	163,970
Householder living alone	123,837
Male	56,692
65 years and over	11,369
Female	67,145
65 years and over	29,592
HOUSEHOLDS WITH INDIVIDUALS UNDER 18 YEARS
Measurement: Households with individuals under 18 years
Total	128,882
HOUSEHOLDS WITH INDIVIDUALS 65 YEARS AND OVER
Measurement: Households with individuals 65 years and over
Total	97,835
HOUSING OCCUPANCY
Measurement: Total housing units
Total	489,422
Occupied housing units	436,688
Vacant housing units	52,734
For rent	11,888
Rented, not occupied	728
For sale only	6,887
Sold, not occupied	1,046
For seasonal, recreational, or occasional use	25,411
All other vacants	6,774
HOUSING TENURE
Measurement: Occupied housing units
Total	436,688
Owner-occupied housing units	291,733
Renter-occupied housing units	144,955
POPULATION IN OCCUPIED HOUSING UNITS BY TENURE
Measurement: Population in occupied housing units
Owner-occupied housing units	737,904
Renter-occupied housing units	306,590

Data Source: 2010 Census Demographic Profile State Summary Files prepared by the U.S. Census Bureau, 2011.

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